I guess someone at Axe went like this
"women like chocolate right?"
"men need to use smelly body spray to attract women right?"
"well why not combine the two?!"
Marketing genius. I actually want to get this and try it out, but I have a feeling I'd waste my money. Either that or a gaggle of hot girls who love chocolate would attack me (which I wouldn't exactly mind), but still...this strikes me as a very bad idea.